Creativity There is no simple definition of “creativity” that encompasses all the various dimensions of this phenomenon. Indeed, in the field of psychology, where individual creativity has been most widely studied, there is no agreement as to whether creativity is an attribute of people or a process by which original ideas are generated.Nevertheless, the characteristics of creativity in different areas of human endeavour can at least be articulated. For example, it can be suggested that:
■ artistic creativity involves imagination and a capacity to generate original ideas and novel ways of interpreting the world, expressed in text, sound and image;
■ scientific creativity involves curiosity and a willingness to experiment and make new connections in problemsolving; and
.■ economic creativity is a dynamic process leading towards innovation in technology, business practices, marketing,etc., and is closely linked to gaining competitive advantages in the economy.